GALAEI launched new campaign POSITIVO: Love. Affirmation. Support.
GALAEI just launched a new campaign called POSITIVO, the City’s first initiative of its kind.
POSITIVO will serve as a reflective visual platform depicting that gay male Latinos and Latinos living with HIV/AIDS are positively portrayed within their communities and families. This campaign will be an all-encompassing celebration of the beautiful, proud and supportive Latino community, while inspiring members of the North Philadelphia Latino communities to get tested in order to know their status and protect their families.
In Philadelphia, rates of HIV infection are five times the national average. Latinos are disproportionately impacted by the virus and make up 13.3% of all newly diagnosed HIV cases. Even more troubling is the fact that Latinos test at later stages after infection, with 34% of all Latinos having an AIDS diagnoses within 12 months from an HIV positive result, compared to 31% among Blacks and 16% among Whites. This campaign can make a “positive” impact on reducing HIV transmission in Latino communities.
GALAEI team members will hit the streets of North Philadelphia to hand out a new Positivo story each week between September 8th and October 12th. GALAEI also wants you to get tested! Come to GALAEI (1207 Chestnut St., 5th Fl), Monday through Friday, 9a-5p, or Washington West (1207 Locust St.) Tuesdays noon-6pm or Thursdays 9pm-midnite. See if you are eligible to receive a $10 gift card when you get tested!
Director, Elicia Gonzales, finds hope in the findings of a recent survey completed by GALAEI, targeting Latino individuals living in the North Philadelphia area and their feelings regarding those living with HIV/AIDS. According to Gonzales, “POSITIVO will show that Philadelphia’s Latino community is actually affirming of gay and/or HIV+ Latinos.”
“When GALAEI completed the survey of community members in North Philadelphia, we were pleasantly surprised to learn that homophobia is no more relevant in that Latino community than in any other communities. That story is not being told. We continue to live under this false notion that stigma is rampant in our community. I am proud of this campaign that celebrates our stories with images of real Latinos from North Philadelphia communities who embody the POSITIVO spirit of acceptance, pride, family, respect, beauty, and community.”
Founded in 1989 to respond to the lack of support and resources for its community during the HIV epidemic, GALAEI acknowledges and represents the mosaic of sexual and gender identities within our communities
GALAEI feels that gay and HIV positive Latinos are rarely given the ability or chance to be supported and highlighted within community structures. Through POSITIVO, GALAEI has taken the opportunity to show the resilience, beauty and strength of the united Latino community, and the ways in which it embraces those who have been discriminated against and shunned.
“It’s important to look not only at the alarming statistics impacting our communities, but to shine a light on the progressive support of those living with HIV/AIDS. We invite you to join us this September 8th at Feria del Barrio for the debut of ‘POSITIVO‘. Let’s start the conversation
about our stories, our communities, and our spirit that embodies acceptance, pride, family, respect, beauty, and resilience,” said Gonzales.
Visit https://www.facebook.com/galaei.philly for more information and to view exclusive POSITIVO artwork as it is released in partnership with Al Día each week!